OpenAI’s new Sora app is flooding social media platforms like TikTok and Instagram with AI slop videos, and most users are welcoming the lighthearted entertainment. It is currently the No. 1 most-downloaded iPhone app, says NPR.
The concerns the public once had about AI deepfakes are slowly fading. Users are aware of how unrealistic the AI-generated videos are and still enjoy them.
Several former executives of social media like TikTok and Bluesky say Sora’s popularity highlights a larger trend of AI-generated media becoming normalized.
Not just OpenAI, Meta recently released its Vibes platform, where people can make and share AI deepfakes. Google released its Veo 3 AI video tool in July.
While Sora includes safety measures such as moderation, watermarks, and controls over likeness use, users are finding ways to bypass them.
Tech experts warn that the widespread synthetic content could blur the line between reality and fiction, eroding trust online and enabling disinformation, scams, and propaganda.
They also note that tech companies are innovating more to integrate AI into social platforms to stay competitive.