Retail investors are also getting a taste of AI assistance
Managing your finances can be a headache. Multiple apps, accounts, and investments make it hard to see your overall financial picture or keep your portfolio balanced.
Traditionally, people pay advisers to manage this complexity, but AI may soon take on much of that role.
Financial giants like Vanguard and BlackRock are already deploying AI tools to help advisers and investors.
Vanguard uses AI for customer service and to assist advisers with personalized content.
BlackRock has Asimov that analyzes vast amounts of data, tracks news, and plugs insights into financial models instantly, giving analysts “superpowers”.
Retail investors are also getting a taste of AI assistance.
eToro launched AI tools that can execute trading strategies and provide investment advice, with AI agents expected to work across multiple apps soon.
While AI won’t replace human advisers, it will scale financial guidance, reduce routine work, and reshape investing for millions of Americans.