Automakers unveiled cutting-edge in-vehicle technologies at CES 2025 in Las Vegas, emphasizing comfort, safety and entertainment in the automotive industry. However, experts question if packing vehicles with high-tech gear has a downside.
Smarter displays
Hyundai Mobis introduced a holographic windshield that displays speed, safety alerts and entertainment options, adapting to passengers’ seating positions. BMW launched its iDrive panoramic display, designed to minimize distractions by showing only essential information in the driver’s line of sight.
While it offers a futuristic experience, experts warn they may still distract drivers. Safety advocates caution that even streamlined features could overwhelm some users.
AI feature
Sony Honda Mobility showcased its AI-powered voice agent, Afeela 1, which proactively engages with drivers for information and entertainment.
Slated for a mid-2026 release, Afeela 1 will feature a panoramic infotainment system and interactive AI.
Honda’s upcoming 0 Series EVs promise “ultra-personal optimization” via their AISMO OS, integrating automated driving and infotainment with continuous updates.
But
Safety experts cautioned against complex features that may overwhelm drivers. Innovations like voice assistants show promise but require thoughtful implementation to avoid frustration and distraction.
Beyond in-car experiences, sustainable energy remains a focus. Honda plans to expand EV charging networks in North America, aiming for 100,000 stations by 2030. It is exploring AI-powered solutions for personalized charging.
While automakers are balancing innovation, safety and usability concerns persist, especially when it comes to software fixes, which accounted for 16% of recalls in the US in 2024, per the National Highway Traffic Safety Administration.