Cracker Barrel’s new logo in 2025 received widespread backlash, causing its market value to fall nearly $100 million|Mike Mozart|CC BY 2.0
Cracker Barrel announced that CEO Julie Masino, who took charge in 2023, will step down. Her departure follows the restaurant chain’s controversial logo redesign and menu overhaul.
David Deno, the former CEO of Bloomin’ Brands, will take over as chief executive on August 10. Bloomin owns Outback Steakhouse.
Masino faced heavy criticism after Cracker Barrel introduced a new logo in 2025 that removed the image of founder Dan Evins’ Uncle Herschel sitting in a wicker chair beside a barrel.
Many customers rejected the change, and the company’s market value fell by nearly $100 million. Cracker Barrel later restored its original logo.
Masino will stay on as an adviser until October 9 to help with the leadership transition.