Taylor Swift becomes a book publisher

Taylor Swift is getting ready to disrupt a multi-billion-dollar publishing industry with her latest venture, a book about her experiences in the record-breaking Eras Tour. And she did not take the traditional route of going with a publisher.

The Taylor Swift | The Eras Tour Book announced on Good Morning America, costs $39.99 and will be released on Black Friday. 

But here’s the twist: Swift is self-publishing under her own imprint, Taylor Swift Publications, and distributing the book exclusively through Target. 

It’s a classic Swift power move
Celebrity memoirs make publishing houses a lot of money. By skipping traditional publishers, Swift ensures a bigger slice of the profits lands in her pocket.

This isn’t new territory for her
Swift re-recorded her albums (Taylor’s Version), gaining millions of listeners and dollars. She also drove up sales of her vinyl records and self-produced and distributed the Taylor Swift: The Eras Tour movie, which grossed $260 million globally.

She consistently plays by her own rules. Experts say the billionaire’s unmatched connection with her fans allows her to rewrite the business playbook.

With the Swifties eagerly awaiting the release, one thing is certain: Taylor Swift knows how to keep her fans wanting more—and profiting in the process. The book promises Swifites an exclusive behind-the-scenes look at the music tour, which has grossed over $1 billion, complete with personal reflections from Swift herself.