The decline in Bud Light’s sales follows a boycott that began in April 2023 after a collaboration with transgender influencer Dylan Mulvaney|MobiusDaXter|CC BY-SA 4.0
Once the top-seller, Bud Light is now the third-best-selling beer in the country after Michelob Ultra pushed to take the second spot. Modelo Especial, produced by Constellation Brands, is the best-selling beer. Last year, Bud Light held the top spot.
Recent sales data by NielsenIQ show Bud Light represented 6.5% of beer dollar sales in US stores, compared to 7.3% for Michelob Ultra and 9.7% for Modelo Especial.
According to “Beer Marketer Insights,” Michelob Ultra, brewed by Anheuser-Busch also makes Bud Light, moved up to No. 2 in the period between Memorial Day and Fourth of July.
The decline in Bud Light’s sales follows a boycott that began in April 2023 after a collaboration with transgender influencer Dylan Mulvaney. The partnership sparked backlash from both conservatives and liberals.
Despite a February endorsement from Donald Trump, Bud Light’s sales continue to drop, partly due to reduced shelf space.
Even amid the decline, Anheuser-Busch InBev remains optimistic, highlighting ongoing investments and partnerships with the NFL and UFC.