What started with hard seltzers boasting a modest 4–6% alcohol by volume (ABV) has now morphed into canned cocktails having 12% ABV|FakirNL|CC BY-SA 4.0

In recent years, Americans have embraced ready-to-drink (RTD) cocktails as the go-to choice for easy, on-the-go indulgence. What started with hard seltzers like White Claw and Truly, boasting a modest 4–6% alcohol by volume (ABV), has now morphed into a canned cocktail revolution.

The pandemic supercharged this trend, with Americans craving convenience and new experiences.

Fast-forward to last year, sales of RTD beverages soared to $13.1 billion, marking a 3.9% increase, while spirits-based drinks surged by 22.5% to $2.5 billion. 

Meanwhile, hard seltzer sales dipped by 13.1% to $3.7 billion.

Newer canned cocktails, packed with up to 12% ABV, like gin and tonics, negronis, and margaritas, are replacing traditional beers at picnics and beach outings.

From grocery stores to concerts, canned cocktails are everywhere, offering a potent punch in an innocent-looking package.