McDonald’s drops $5 meal deal

Starting today, McDonald’s will serve its new $5 meal deal to attract budget-conscious customers deterred by rising prices.

The limited-time deal features a McDouble or McChicken sandwich, small french fries, four-piece Chicken McNuggets and a small soft drink, available for about a month.

The initiative aims to reverse declining customer visits and missed sales expectations. The fast-food giant reported a 3.5% decline in customer traffic for the first quarter of 2024.

There’s more
McDonald’s will feature local app offers and “Free Fries Friday” through 2024 with a $1 minimum purchase.

Price wars
Right after news of a $5 meal deal by McDonald’s was reported by Bloomberg last month, Wendy’s, Burger King and Starbucks jumped in and debuted their own deals.

McDonald’s next earnings report is due in late July.