Taco Bell’s move comes as fast-food prices continue to rise|Like_the_Grand_canyon|CC BY-NC 2.0
Taco Bell is bringing back a strong focus on low prices with its new Luxe Value Menu, where every item costs $3 or less.
The menu launches nationwide on January 22, with early access for Rewards members starting January 16.
The move comes as fast-food prices continue to rise, with restaurant costs up 4.1% over the past year, prompting customers to be more careful with their spending.
The new menu includes 10 items, mixing five new choices with five popular favorites. One highlight is the Mini Taco Salad, priced at $2.49, which is Taco Bell’s first permanent salad offered nationwide since 2020.
Unlike limited-time deals, Taco Bell plans to keep this value menu long term.
The company is betting that affordable, everyday options can still attract customers as fast-food chains balance rising costs and premium items.