The COD series is one of the best-selling in history, with more than 425 million lifetime sales and billions of dollars in profits|@CallofDuty|X
Microsoft released the latest installment of the Call of Duty franchise yesterday, a year after it bought Activision Blizzard for $75 billion. This time, the company will allow players with Xbox Game Pass Ultimate subscriptions to access the game for free, hoping to increase sign-ups.
Gamers can access Call of Duty: Black Ops 6 via Microsoft’s cloud gaming service for $19.99 monthly or buy the game separately for $69.99.
The tech giant believes a streaming model could reshape gaming, similar to Netflix’s impact on movies. The global gaming market was valued at approximately $183.9 billion in 2022, with a projected growth of 2.1% this year.
However, analysts express skepticism about the subscription model’s mass appeal, noting that many gamers prefer purchasing titles outright.
The COD series is one of the best-selling in history, with more than 425 million lifetime sales and billions of dollars in profits.
The outcome of this release could influence Microsoft’s future in gaming.