Generation Beta is predicted to make up 16% of the global population by 2035
New Year’s Day of 2025 marked the birth of a new generation. Babies born this year through 2039 will be part of Generation Beta, research firm McCrindle, led by generational analyst Mark McCrindle, announced recently.
These children are predicted to comprise 16% of the global population by 2035. It is the second generation born in the 21st century. Rapid technological advancements will influence their world. But they will also face environmental challenges.
According to McCrindle, the new generation will see AI and automation seamlessly woven into education, work, transport and healthcare. Gen Beta will also experience an immersive virtual environment.
Their upbringing will be shaped mainly by Gen Z parents—those born between 1995 and 2009—and millennials—born between 1980 and 1994, many of whom prioritize eco-consciousness, screen-time limits and sustainability.
McCrindle decided to name the generations based on Greek alphabets, starting with Generation Alpha (2010–2024), “to signify not just new generations, but the first generations that will be shaped by an entirely different world,” and “to signify how these different generations will be raised in a new world of technological integration.”
The next generation will be Gen Gamma (born 2040-2054), as McCrindle will continue using Greek letters to allow future analysts to conduct analysis and global comparisons.