Plastic surgeons say demand has soared over the past five years, with some reporting a 25%–50% rise in male clients in the tech field

Men in technology are increasingly turning to plastic surgery, including mini face-lifts, neck lifts, and eyelid lifts, to appear relevant in a youth-dominated tech scene.

According to plastic surgeons, demand for cosmetic procedures has soared over the past five years, with some reporting a 25%–50% increase in male clients in the tech industry, particularly in venture capital and private equity.

The trend reflects a cultural shift. Men usually leave their accomplishments to speak for themselves, but now they want to look the part too.

Other factors, such as Ozempic use, which can cause loose skin after rapid weight loss, also drive the trend.

Procedures are pricey, ranging from $15,000 for a mini face-lift to $150,000 for a full face-and-neck lift, but demand remains strong.

Eyelid lifts that cost between $5,000 and $10,000 are especially popular among men in Silicon Valley for removing puffiness and droopy skin.

Several people now start treatments in their 40s and 50s, seeking early maintenance rather than major surgery later.