Viral ‘Baby Shark’ makes waves; shares jump 62%

Pinkfong, the South Korean startup behind “Baby Shark Dance,” transformed from a small digital content company to a $400 million empire after it debuted on Seoul’s Kosdaq earlier this week.

Post debut, the shares of the company spiked as much as 62%. It’s a massive jump for a company known for creating the catchy tune that keeps kids occupied.

The song “Baby Shark” is incredibly addictive and popular.

It is YouTube’s most-watched video and has racked up 16.4 billion views since 2016, more than Taylor Swift’s 10 biggest videos combined, and plays about 4.7 million times a day. 

At one point, it was No. 1 on Spotify’s Global Viral 50 chart.

The song is available in 25 languages, with the US generating the most views and Brazil delivering the most likes.

Despite its global reach, Pinkfong earned only about $67 million in revenue last year. 

Strict YouTube rules for children’s content block personalized ads and limit engagement features, sharply reducing profits.

With its IPO, the company hopes to turn things around.