Getty shareholders will own 54.7% of the new company, with Shutterstock holders owning 45.3%

Rivals Getty Images and Shutterstock are merging to form a $3.7 billion company, responding to rising demand for licensed content amid AI growth. The merger is projected to generate $150–$200 million in savings over three years.

The deal awaits shareholder and regulatory approval and will likely face antitrust scrutiny. The merger comes when generative AI tools like Midjourney and OpenAI’s DALL-E can generate realistic images through simple text prompts by users.

Getty shareholders will own 54.7% of the new company, with Shutterstock holders owning 45.3%.

Getty CEO Craig Peters will lead the combined firm. Shutterstock investors can choose between cash or Getty shares, valuing Shutterstock stock at $28.85 per share. 

Following the news, shares of Getty rose 25%, while Shutterstock climbed 19%.

The merger aims to expand the visual content library and harness AI tools for growth.