Netflix now faces competition from AI-created content and short videos that hook viewers quickly
The streaming giant recognizes that the entertainment landscape is changing, and its traditional approach is under pressure from social media, AI-driven content, and short-form videos.
For years, Netflix ruled streaming by keeping people glued to their screens. Now, the world has moved on, and Netflix is being forced to keep up.
Why Warner’s IP matters
Warner owns some of the world’s most popular stories, including DC superheroes, Harry Potter, The Lord of the Rings, Game of Thrones, and The Last of Us.
Owning these franchises gives Netflix a decisive advantage, helps attract fans, and protects it from free content on social media.
But Netflix now faces competition from AI-created content and short videos that hook viewers quickly. Unlike social media, Netflix needs people to commit time to its shows.
By buying Warner, it can turn popular franchises into experiences where fans watch, interact, and even create new content within these worlds.
The streamer is also trying to gain customers’ attention through video podcasts. Yesterday, it hosted a live broadcast of The Bill Simmons Podcast after the Golden Globes.
The move signals Netflix’s entry into YouTube’s domain as it seeks ways to boost daytime viewership. It has also signed exclusive video rights deals with iHeart Media, Barstool Sports, and The Ringer for video podcasts. It will be adding 34 new podcasts to its app this month.