Coinbase spent an estimated $13 million on a 60-second Super Bowl commercial displaying a bouncing barcode that read, “Get 15 in free Bitcoin for signing up*. Plus, a chance to win $3 million prizes!”
The company promised $15 in Bitcoin to those who sign up, and also offered a chance to win one of three $1 million prizes in a sweepstakes.
However, the company went so minimalistic that we doubt anybody got the commercial. Not only was the commercial without any dialogues, the audience found it confusing. Those who scanned it were redirected to the signup page with a simple promotional message.
Due to the curious nature of the commercial, it got a lot of attention on social media, with one user claiming, "I scanned that QR code and lost $4.5 billion?????"
