Retailers push consumers to buy now before Trump tariffs hit

Businesses across sectors are urging customers to buy now before tariffs proposed by President-elect Donald Trump potentially increase the price tag.

Companies like Finally Home Furnishings and beauty brand Jolie Skin warn prices could jump 25% and may even double next year.

Outdoor retailer Tarptent has leveraged Black Friday sales to capitalize on fears of rising costs.

Trump’s tariff plan sparks concerns
The President-elect said he’ll slap a 25% tariff on all goods from Canada and Mexico and vowed an additional 10% tariff on Chinese products.

Small-business owners fear the tariffs could reduce consumer spending, which currently comes to ~$78 billion annually, according to the National Retail Federation.

Retailers brace for higher costs
Businesses are running pre-tariff sales as well as stocking up on inventory. Large retailers like AutoZone have hinted that increased costs may be passed to consumers.

While uncertainty looms, businesses are capitalizing on consumer fear to boost short-term sales while they prepare for potential price hikes.