Facebook Dating now has 21M users, overtaking Hinge

Facebook has quietly grown into one of the most used dating apps in the US, with over 21 million people using the Facebook Dating feature daily, surpassing Hinge’s 15 million users.

Launched in 2019, Facebook Dating has gained traction as a free alternative to traditional dating apps, which have subscription fees and swipe limits.

While usage is only a small portion of Facebook’s 3 billion users, the dating feature is extremely popular among people aged 30 and above. Some told The New York Times it is the only dating app they use.

Tom Alison, head of Facebook, states that while the dating app industry is facing a decline in usage, Facebook Dating is experiencing steady growth.

The app recently introduced an AI-powered matchmaker. Additionally, users can now have friends help with swiping, further personalizing the experience.