Starting May 12, YouTube will automate ad placement in videos, ensuring it appears at natural breaks like pauses or transitions|UKBERRI.NET|CC BY-SA 2.0
YouTube will start automating mid-roll ad placements on May 12 to help creators earn more and improve viewer experience.
Ads will appear at natural break points like pauses and transitions, says the company’s blog post.
The video app aims to remove ads from disruptive spots, such as mid-sentence moments.
The move follows YouTube’s July test, showing a 5% revenue boost for channels using automatic and manual ads.
Older videos with manual mid-rolls will get additional auto-placed ads, but creators can opt out—though this may reduce earnings.
Some creators plan to test the news automation on their older videos before allowing it for their new content.
In other YouTube content news, the platform dominates podcasting, with 1 billion monthly listeners—far surpassing Apple and Spotify. However, creators face hurdles.
In 2023, Spotify had 100 million regular listeners.
According to YT-parent Alphabet, the company has been investing in podcasting.
The platform also pays creators up to $300,000 to make videos.
On the other hand, Spotify shut its in-house podcasting studio.