The feed has gained popularity, especially among younger audiences, with 950,000 views in the first four days of the tournament—up from 140,000 last year|Australian Open TV/YouTube
The Australian Open is innovating with animated broadcasts, using videogame-like avatars to depict players instead of real-life humans. The animation mimics real-time movement and even tracks the ball’s trajectory.
This creative solution addresses broadcast restrictions since it has sold away the rights to various TV channels. The animation allows Tennis Australia, the governing body of the pro tennis tournament, to show live matches on YouTube with a two-minute delay. This way, even those without specific subscriptions to channels can watch the sport.
The players, racquets and even spectators are animated, but the sounds and commentary are real.
The feed has gained popularity, especially among younger audiences, with 950,000 views in the first four days of the tournament—up from 140,000 last year.
While the animations are still developing (for example, avatars lack fingers), tennis officials hope this new format will engage a wider fanbase.
The trend follows similar animated broadcasts in other sports, such as the NHL and NFL, aiming to attract family-friendly audiences.
While this could draw younger viewers, experts wonder if animation will be a lasting trend in sports broadcasting as technology continues to evolve.