College football teams’ valuations are skyrocketing, finds study

As we gear up for tonight’s national championship game between Indiana and Miami, a new study reveals that valuations of college football teams have skyrocketed by an average of 46% over the past year.

Some teams are valued at over $1.5 billion.

According to an analysis conducted by Professor Ryan Brewer of Indiana University Columbus, the jump in valuations is driven by soaring public interest and evolving revenue models, with player compensation and private equity deals increasing costs and overall worth. It has allowed non-traditional powers like the Indiana Hoosiers to see massive valuation spikes, up nearly 68%.

Additionally, college football is attracting new fanbases and driving record television ratings. Overall, the sport’s financial ceiling is higher than ever before.