The Sphere logo will feature on Knicks game jerseys as well as on the team’s practice jerseys|@nyknicks|X
Sphere Entertainment—the company behind the entertainment venue that debuted in Las Vegas this September—will become the New York Knicks’s official jersey patch partner for the 2023–2024 season.
Last season, the Knicks were one of four teams without a corporate patch after their Squarespace deal ended.
The NBA’s jersey patch sponsor program has generated millions for the clubs since launching in the 2017-2018 season. Last year, the top three sponsorships, led by the Golden State Warriors, the Brooklyn Nets and the Los Angeles Lakers, amassed around $100 million, according to Sportico.
The Sphere logo will adorn Knicks game jerseys, debuting in the season opener against the Boston Celtics at the Madison Square Garden on Wednesday.
Both, the Garden and Sphere, are owned by James Dolan.
