During Apple’s annual shareholders meeting in February, CEO Tim Cook said that the company would “break new ground” on GenAI this year|Markus Spiering|CC BY-NC-ND 2.0

Apple is set to reveal its new AI system at today’s WWDC, where it will show how the iPhone maker plans to roll out artificial intelligence-branded features to its most popular products.

Bloomberg reports that the tech giant will announce a new partnership with OpenAI. Compared to its peers, in recent years, Apple has fallen behind in the AI race.

During Apple’s annual shareholders meeting in February, CEO Tim Cook said that the company would “break new ground” on GenAI this year, TechCrunch reported.