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Sam Altman updated his X profile picture using the tool|@sama|X

OpenAI CEO Sam Altman said Thursday that ChatGPT’s new image generator is straining the company’s servers as overwhelming demand started “melting” the GPUs.

He said on X that the company will temporarily limit usage to improve efficiency.

The tech company rolled out the image-generation feature for paid users on Tuesday, and soon, social media platforms were flooded with Studio Ghibli-style versions of family photos, memes, and much more.

Even Altman updated his X profile picture using the tool.

The surge in demand underscores the growing interest in AI-generated content. OpenAI’s earlier DALL-E model, launched in 2021 and integrated into ChatGPT in 2023, set the stage for this tool’s rapid adoption.

With AI usage skyrocketing, OpenAI is now working to expand its infrastructure to sustain increasing traffic and maintain service reliability.

The company told TechCrunch that while it refuses to replicate the style of “individual living artists,” OpenAI will allow ChatGPT to copy “broader studio styles.”

Meanwhile, the company faces several copyright lawsuits. Yesterday, a federal judge ruled that The New York Times and other newspapers can continue their copyright lawsuit against OpenAI and Microsoft. 

While some claims were dismissed, the main case remains. NYT accuses the companies of using its content to train AI chatbots without permission, potentially harming its business.