Foamy creamers are gaining traction, offering a cafe experience for as low as $5.99 per can, which is way cheaper than a $7 latte in a coffee shop|Kazvorpal|CC BY-SA 4.0
Coffee creamers are getting an unexpected boost driven by Gen Z social media trends and cost-conscious consumers making coffee at home. Sales hit $5 billion in 2024, with 14% growth in the past two years.
Riding the wave are Nestle’s Coffee-mate line and Danone’s International Delight are rolling out flavors inspired by everything popular, like Snickers and Starbucks, to pop culture shows like Friends, Bridgerton, and Love is Blind.
Brands are also investing big. Nestle recently opened a $675 million creamer factory in Arizona.
Why the sudden boom?
Foamy creamers are gaining traction, offering a cafe experience for as low as $5.99 per can, which is way cheaper than a $7 latte in a coffee shop.
The creamers are also the popular ingredient for coffee recipes trending in the #CoffeeTok hashtag on TikTok.
As Americans’ thirst for creative coffee upgrades continues, brands are milking it for all it’s worth.