CNN to cut 200 jobs, eyes digital expansion

News organization CNN is removing 6% of its workforce, ~210 employees, as part of a restructuring plan, shifting focus toward growing its digital audience, CEO Mark Thompson announced in a memo Thursday.

Thompson’s memo also indicated a refreshed lineup of TV programs. The changes aim to address declining cable TV ratings and boost its fortunes amid financial and reputational challenges.

CNN plans to invest $70 million in digital initiatives and hire at least 100 employees for new roles in journalism, storytelling and tech.

Warner Bros. Discovery is investing $70 million into CNN’s digital offerings, which include lifestyle, weather and sports.

The news broadcaster wants to expand streaming beyond its current CNN Max offering. 

However, challenges remain. Its CNN+ subscription streaming service shut down in April 2022, just a month after launching.