Pew Research reveals that 39% of adults under 30 regularly get news from TikTok|Ivan Radic|CC BY 2.0
Legacy media companies are turning to TikTok to engage younger viewers, with Fox News’s Trey Yingst leading the charge, the Wall Street Journal reported recently.
The 31-year-old foreign correspondent shares casual, selfie-style updates from Tel Aviv and Kyiv, connecting with TikTokers who may not traditionally watch cable news.
Yingst has over 852,000 TikTok followers, almost half as many as Fox’s official account.
Shift in news consumption
Pew Research reveals that 39% of adults under 30 regularly get news from TikTok, prompting major networks to follow this trend.
Other outlets like NBC, CBS and The Washington Post are also creating engaging, unscripted content that resonates with TikTok’s young audience.
A long-term investment for media companies
Although TikTok generates little ad revenue for media companies, it’s seen as a long-term investment.
With cable TV’s aging audience, networks are betting on TikTok to build loyalty and attract future subscribers.