Vermillio’s TraceID tool scans online content for unauthorized use of intellectual property, name, image, and likeness|@VermillioHQ|LinkedIn
Sony Music made its first investment in AI licensing when it co-led a funding round with DNS Capital for Vermillio. The Chicago-based platform has raised $16 million, Axios reports.
The funding reinforces the music company’s commitment to protecting artists while embracing AI’s creative potential.
How does it work?
Vermillio’s TraceID tool scans online content for unauthorized use of intellectual property, name, image and likeness. It can automate takedown requests and manage licensed content payments.
The software costs $4,000 per month plus a transaction fee. Clients include Sony Pictures, Sony Music and WME.
Vermillio has already worked on AI-powered projects, like letting fans create Spider-Verse characters, and has collaborated with David Gilmour and The Orb, allowing enthusiasts around the world to reimagine music, as well as artwork, inspired by “Metallic Spheres In Colour.”
What’s next?
With AI copyright lawsuits rising (Sony, Universal and Warner recently sued AI startups Suno and Udio), Vermillio is expanding its offerings.
Looking ahead
The company plans to enter sports licensing and partner with major leagues this year. It’s also launching a free tool to help creators assess their AI copyright risk level.