Angela Zepeda, with high-profile campaigns and celebrity endorsements, faces the challenge of restoring advertisers’ confidence in X@angelemariezepeda|Instagram
Angela Zepeda is now X’s global head of marketing, tasked with revitalizing the platform’s image and faces the challenge of restoring advertisers’ confidence.
Since Elon Musk’s acquisition of the platform, X has seen a significant drop in major advertisers. Hyundai paused its ads after an incident in which the company’s advertisement appeared next to offensive content.
Despite Musk’s claims of rising ad and subscription revenues, the platform has struggled with its reputation.
Zepeda transformed Hyundai’s brand with high-profile campaigns and celebrity endorsements.