EU regulators slam Meta’s subscription service practices

European Union regulators accused Meta of breaking new competition laws by forcing Instagram and Facebook users to pay to avoid targeted ads using their personal data.

The EU argues that Meta’s approach violated the Digital Markets Act (DMA), which aims to curb tech giants’ dominance.

Last year, Meta introduced a subscription service costing €12.99 (~$13.9) a month, aimed at providing an ad-free experience on both platforms. Authorities criticized the model as a “pay or consent” scheme. Now, the EU says the options take away the choice from consumers to consent to the use of their personal data.

Meta defends its subscription service, asserting compliance with the DMA, and pledges cooperation with ongoing investigations.

Regulators are considering potential fines, which could reach up to 10% of Meta’s global revenue, to enforce fairer practices among tech giants operating within Europe.