TikTok expands its ‘Subscription’ feature

TikTok rolled out its revamped “Subscription” feature, giving eligible creators in regions like the US, UK, Brazil and France the chance to earn by offering exclusive content to fans. 

Think of it as TikTok’s answer to Patreon, Instagram Subscriptions and YouTube memberships—but with its own twist.

The feature provides creators three subscription tiers, each with unique perks, including exclusive videos, live streams, and a “Sub Space” for direct interaction. 

Creators can spice things up with custom perks like shout-outs, behind-the-scenes content, and even live gaming sessions.

To qualify, creators must be 18+, have 10,000 followers, and have 100,000 video views per month.