Super Bowl LIX ads hit record price of $8M per spot

Just 10 days away, Super Bowl LIX has already scored a big touchdown. At least 10 of its 30-second ad spots have sold for $8 million each, higher than 2024’s record-breaking $7 million.

The price denotes companies’ willingness to invest big in marketing to capture audiences’ interest in what is deemed as the most watched US broadcast. Last year, an estimated 123.4 million viewers watched the Super Bowl.

On February 9, the Kansas City Chiefs will face the Philadelphia Eagles, with rapper Kendrick Lamar set to headline the Halftime Show.

As the Chiefs eye their third consecutive Super Bowl win, companies also hope that Taylor Swift’s presence (Chiefs player Travis Kelce’s girlfriend) will further drive viewership.

Several major brands, including Bud Light maker Anheuser-Busch, Meta, Pepsi, Taco Bell and Uber Eat, have already released teasers or full versions of their Super Bowl commercials. Executives say there could be more AI-generated commercials this time.

The increasing ad prices showcase that the appeal of the Super Bowl to Americans is rising each year.