Solar eclipse to bring $6B to US economy

Today’s once-in-20-year total solar eclipse, visible across North America with almost 32 million Americans living in its path, is raining billions on the US economy, especially in areas along the path of totality.

The rare phenomenon is estimated to bring a financial boost of up to $6 billion as people flock to the states in line for the astronomical event, spending millions on flights and hotels.

Texas is expected to lead in economic gains at nearly $1.4 billion. Vermont, the second-smallest state in the nation with an annual GDP of $43 million, could make about $230 million as it anticipates roughly 200,000 people to arrive to see the eclipse.

All 900 rooms at the Jay Peak Resort in Vermont are fully booked. It had roughly 80 bookings on the same day last year.

By Sunday, more than 50% of the Airbnb listings on the path of the solar eclipse were booked.

Niagara Falls anticipates to host roughly 1 million people for the event.

Brands aren’t behind
Businesses are capitalizing on the event as well and coming up with innovative marketing strategies and eclipse-themed promos. Some are also hosting viewing parties.

Scientists also want in on the party
Researchers and scientists will conduct experiments that can only be performed during the rare celestial event. 

The next total solar eclipse won’t take place until 2044.