Netflix reports strong earnings and higher revenue despite tariffs

Netflix earned more money than expected in the first quarter of 2025. Its revenue grew 13% from last year, reaching $10.54 billion. Profit also rose to $2.89 billion, with earnings per share at $6.61—higher than Wall Street’s estimate of $5.71.

The company credited strong subscription and advertising revenue, helped by January price hikes—raising the standard plan to $17.99, ad-supported to $7.99, and premium to $24.99. It also benefited from hit shows like Adolescence, Zero Day and Temptation Island. 

For the first time, Netflix didn’t disclose quarterly subscriber data, signaling a shift toward financial performance metrics. The streamer expects full-year revenue between $43.5 billion and $44.5 billion.

Netflix delivered these gains while broader markets stumbled due to uncertainty over President Donald Trump’s trade policies and tariffs. 

Concerns persist about how the latest duties might dampen consumer spending, especially on discretionary items like streaming services. However, Netflix co-CEO Greg Peters said the company has seen no “significant” impact from tariffs.

Even though many media stocks are struggling due to economic concerns and trade policy changes under President Trump, Netflix says its business remains strong. 

Shares rose 2% in after-hours trading. Netflix also launched its in-house ad tech platform in April, aiming to grow global ad revenue through improved targeting and measurement. The company now has over 300 million subscribers globally.